Warner Bros. has started delivering movies through Facebook, enabling U.S. users to rent titles for $3.
Now, besides “liking” and commenting on the Dark Knight Facebook Page, you can also watch the movie directly from Facebook (the option is available from the menu on the left). That movie is the only one currently available for rental from the Warner Bros. catalog, with more to come in the following months.
Movies can also be rented for 30 Facebook Credits, an official payment option that enables users to buy virtual goods on Facebook. Renting a movie will give users a 48-hour window to watch it through their Facebook account; users are also able to comment on the movie, as well as pause it and continue watching later.
“Making our films available through Facebook is a natural extension of our digital distribution efforts. It gives consumers a simple, convenient way to access and enjoy our films through the world’s largest social network,” said Thomas Gewecke, president of digital distribution at Warner Bros.
For Facebook, this is another good way to establish Facebook Credits as an important online currency. Even more importantly, with more than 600 million active users, Facebook could become a serious competitor to digital distribution companies such as Hulu and Netflix.
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